Marketing Speak 524. Stop Setting 5 Year Goals with Todd Herman
Oct 22, 2025
Todd Herman, author of The Alter Ego Effect and high-performance coach, shares groundbreaking strategies for entrepreneurs to boost productivity. He argues that focusing on one 90-day goal, rather than spreading efforts thin across multiple projects, can lead to better achievements. Todd discusses the importance of clarity in calendars and how theme days can create momentum. He emphasizes the need for fully finishing tasks before starting new ones, fixing meeting inefficiencies, and utilizing meditation to enhance focus and flow.
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Adopt 90-Day Sprints
- Break long efforts into 90-day sprints and treat each as a full year of focus.
- Use the 90-Day Year to force sequence, clarity, and consistent execution toward one goal.
Sequence Trumps Random Hustle
- Identify your business stage (startup, ramp-up, build-up) to pick the right few activities.
- Correct sequencing of actions at each stage accelerates progress toward meaningful outcomes.
Why Short Horizons Beat Distant Goals
- Goals longer than 90 days trigger avoidant behavior and procrastination.
- Entrepreneurs often need shorter horizons because ADHD and similar traits make long timelines ineffective.
