Defenders of Business Value EP 119: How to Sell when the Business Owner is the #1 Sales Person
One of the primary reasons businesses don't sell is that the business owner is the person with all of the sales relationships. Most buyers have to reduce the value or offer a risk-mitigated structure to get comfortable with the existing owner's role post-acquisition. I often lament about how, as dealmakers, we can address this sooner in the exit planning process.
Enter Hunt Big Sales' President Carajane Moore. I had been introduced to her practice by several people who raved about work she had done. I asked her if we could visit about exits and I was taken aback that she was regularly addressing this exact challenge with some of her clients...with success!
The podcast was excellent. Carajane shared tips for both sides of the transaction. For the exiting owner, she talked about when to start preparing, how to do it, and what success looks like. For the buyer, she laid out the due diligence strategy to determine the level of owner risk in the sale process. Lastly, we uncovered invaluable tips for both buyers and sellers in the realm of business transactions. From presenting oneself in a disarming manner to defining clear objectives, the key lies in establishing genuine connections and articulating unique value propositions.
Reach out to Carajane Moore: Email: carajane@huntbigsales.com Website: https://www.huntbigsales.com/ LinkedIn: https://www.linkedin.com/in/carajanesearcymoore/
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About the Show
The Defenders of Business Value Podcast combines nearly 31 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and make it a salable asset. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.
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For past guests, please visit https://www.defendersofbusinessvalue.com/
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