500. Who Do You Want to Become? with Geoff Woods

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Apr 14, 2025

Geoff Woods, Chief Growth Officer at a multinational conglomerate and founder of an AI leadership company, returns to discuss transformative leadership and personal growth. He emphasizes the importance of asking big questions, transitioning from certainty to curiosity, and detaching identity from outcomes. Geoff candidly shares his struggles with self-worth and how redefining success through values has led to a more meaningful life. He inspires listeners to envision their future selves and act boldly towards meaningful goals.

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ANECDOTE

80/20 on Steroids

After leaving The ONE Thing, Geoff applied the 80/20 rule and prioritization techniques to his new roles. This helped him identify the most impactful actions and achieve greater success.

ANECDOTE

Creating Your Own Role

Naveen Jindal offered Geoff a job, allowing him to define the role himself. Geoff focused on developing new skills and took on the challenge of leading change management across cultures.

INSIGHT

The Power of Right Questions

Geoff Woods realized the importance of asking the right questions, focusing on valuable skills rather than specific jobs. This realization shaped his career trajectory and led him to pursue opportunities for growth.

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This milestone episode marks 500 episodes and over 6 million downloads of The ONE Thing Podcast—and we couldn’t think of a better way to celebrate than bringing Geoff Woods back to the mic.

Geoff helped launch this podcast and spent years leading The ONE Thing company. In this episode, we look at what’s happened since he moved on. From becoming Chief Growth Officer at a multinational conglomerate to founding a company and writing a book on AI leadership, Geoff shares the role that asking big questions played in every chapter of that journey.

At the heart of our conversation is one question: Who do I want to become?

Geoff talks candidly about moving from certainty to curiosity, detaching identity from outcomes, and using both The ONE Thing framework and emerging tools like AI to craft a future you’re proud of. He opens up about struggling with self-worth after stepping away from The ONE Thing, and how redefining success through values like fatherhood, friendship, and internal validation helped him build something even more meaningful.

Whether you’re in a transition or just ready for more, this episode will challenge you to dream bigger—and act bolder.

Challenge of the Week:

Sit down with pen and paper. Fast forward 30 years and imagine sitting with your future self. Ask:

– Who have I become?

– What does my life look like?

– What would this version of me tell me to start, stop, or double down on today?

Give yourself time and space to journal. Don’t rush to the “right” answer. Just start searching. Trust the dominoes will fall.

***

To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:

Why asking the right question changes everything
How to build new habits that support your future identity
Using AI as a thought partner to clarify your purpose

Links & Tools from This Episode:

Learn more at aileadership.com
Connect with Geoff Woods on LinkedIn
Read The AI-Driven Leader by Geoff Woods
Free Resources
Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing.

Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies.

Produced by NOVA