UX for AI: Designing intelligent experiences with Greg Nudelman

Jun 9, 2025

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Episode web page: https://bit.ly/4kw3gQJ

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In this episode of Insights Unlocked, we dive into the rapidly evolving intersection of UX design and artificial intelligence with Greg Nudelman, UX architect at Sumo Logic and author of UX for AI. Hosted by Sean Treiser, this conversation explores why conventional UX tools and mindsets are no longer sufficient in an AI-driven world—and what design leaders can do to keep pace.

Greg challenges the status quo, likening traditional UI workflows to rearranging deck chairs on the Titanic, especially as AI becomes the centerpiece of digital experiences. He introduces the concept of “iceberg UX,” where visual design is only the surface, and the real value lies in content, data, and AI interactions beneath. He advocates for retiring “lorem ipsum” and instead prioritizing real, meaningful output that aligns with user context and workflows.

Key topics include:

Why UI alone won’t cut it in the era of AI, and what “iceberg UX” really means
The death of lorem ipsum and the rise of content as core design output
How to use the “value matrix” to assess risk and ROI in AI predictions
Practical frameworks for incorporating AI, data, and empathy into design processes
The skills UX and product teams need to thrive in a world of intelligent agents
Why Greg believes UX professionals must move fast or risk becoming obsolete

Greg also previews his AI UX bootcamp and shares insights from his viral content experiments, underscoring how AI is reshaping not just products but also how we market and communicate.

Whether you’re a product designer, UX strategist, or CX leader, this episode will challenge you to rethink your role in a world where machines are increasingly not just tools—but collaborators.

Episode links:

Greg on LinkedIn https://www.linkedin.com/in/gregnudelman/
UX for AI book https://www.uxforai.com/c/ux-for-ai-book
Learn more about Insights Unlocked: https://www.usertesting.com/podcast