Cracking Outbound

The 6 Ingredients to Cracking Outbound

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Apr 29, 2025
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INSIGHT

Outbound Culture Over Tools

  • Strong outbound cultures focus on commitment, clear expectations, and performance management.
  • There is no single tool or magic bullet; culture drives outbound success.
ADVICE

Commit and Set Clear Expectations

  • Commit fully to outbound at the CEO and board level; treat it as core, not a test.
  • Set clear expectations on results and required activities to ensure accountability.
ADVICE

Rigor in Operating Cadence

  • Establish a consistent operating cadence with dedicated prospecting times and planning meetings.
  • Protect prospecting days from internal meetings to ensure focus and productivity.
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