HBR On Leadership

How One Founder Adapted His Role to Scale His Company

Aug 16, 2023
Fabricio Bloisi, founder and CEO of Movile, transformed a small startup in a garage into a global tech powerhouse serving over 150 million mobile customers. He shares insights on evolving from daily operations to a strategic leadership role, highlighting the importance of a skilled executive team. The conversation dives into the challenges of entrepreneurship, the journey to launching their successful app Play Kids, and the value of diversity in teams for growth. Bloisi's story is a masterclass in balancing agility with strategic scaling.
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ANECDOTE

Movile's Evolution

  • Fabricio Bloisi founded Movile at 21, initially creating text messaging apps.
  • The company evolved into a global tech player serving 150 million+ users.
INSIGHT

Strategic Shift

  • Scaling Movile required Bloisi to shift from daily operations to strategic leadership.
  • This allowed him to focus on the company's overall direction and vision.
ANECDOTE

PlayKids Success

  • Movile initially sold apps to telecom providers, then shifted to direct consumer sales.
  • They created 29 apps before PlayKids, their first successful consumer app.
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