Sequence Over Strategy
How To Get Out Before It Stops Working
May 23, 2024
Marketing strategist Michelle Warner discusses First Mover Advantage in marketing strategies. She talks about identifying when to pivot, recognizing the benefits before they fade, and staying ahead of the competition. Explore the temporary nature of advantages, using LinkedIn as a case study, and the importance of adapting quickly in the competitive landscape.
27:34
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Quick takeaways
- Prioritize sequence over strategy to navigate business decisions effectively.
- Recognize signs of fading first mover advantage in marketing strategies for timely adaptation.
Deep dives
Understanding the Importance of Sequence in Business Strategies
In the podcast, the speaker emphasizes that business owners often focus on strategies first, but the critical element they should prioritize is sequence. The sequence of steps taken and their order is highlighted as more crucial than the individual strategies implemented. By centering on sequence over strategy, the aim is to assist entrepreneurs in identifying and trusting their own sequence of actions rather than blindly following predefined strategies.
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