In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help
of micro-influencers, how he tripled its growth.
[01:12] Introduction to Purdy & Figg.
[02:08] Sibling dynamic in running a business.
[04:47] Purdy & Figg’s origin story.
[07:30] Stumbling across Kynship.
[09:38] Jack’s approach to outsourcing.
[13:18] Previous outsourcing experience.
[16:16] Influencer stats to Purdy & Figg campaign.
[18:28] The element of surprise.
[20:46] Advise to brands.
[23:07] Continual handholding with influencers.
[25:14] Building a long-term community gem.
[26:18] Influence of marketing goals.
[28:10] The influencer pyramid theory.
[30:17] Taylor’s remark.
Cody Wittick: Twitter
Taylor Lagace: Twitter
The Bottom Line: Ecommerce Tactics for Profitable Growth