The B2B Playbook #207: What Most Teams Got Wrong About Predictable Revenue (and the Fix for 2026) (Midweek Musings)
Most teams blame Predictable Revenue for broken outbound. The truth? The model wasn’t wrong — the market’s interpretation was.
In this 5-minute Mid-Week Musing, we unpack why Predictable Revenue went off track and show how small B2B teams can fix outbound in 2026 through market validation — not meetings.
You’ll learn:
+ Why Predictable Revenue got misused as a meeting-engine, not a validation system
+ How to catalogue your market to uncover real buying signals
+ A simple way to align sales and marketing around timing and handoffs
Perfect for small-team marketers and sales leaders ready to modernise outbound and build predictable revenue the right way.
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🔗 Links + CTAs
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00:00 Why Predictable Revenue Wasn’t Wrong
01:14 Market Validation: The Fix for Outbound in 2026
03:12 How to Catalogue Accounts (Instead of Chasing Meetings)
05:08 Why Timing Beats Pressure in Modern Outbound
08:45 Systemising the Handoff: Turning Validation into Revenue
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
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https://theb2bplaybook.com/demand-generation-course
S07 E207 - The B2B Playbook
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