

#798: Overcoming Resistance to Change
May 27, 2024
Bill and Bryan dive into the challenges of resisting change, particularly in the sales field. They discuss how fear often roots this reluctance and share strategies to identify self-limiting beliefs. Emphasizing a growth mindset, they encourage listeners to embrace calculated risks for continuous improvement. The episode is packed with personal experiences and practical tips, making it a must-listen for anyone looking to break through stagnation and foster long-term success.
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Episode notes
Resistant Salesperson
- Brian Neal encountered a resistant salesperson focused on relationships.
- This salesperson questioned Neal's methods, prioritizing closing percentages over foundational sales principles.
Addressing Resistance Directly
- Bill Kasky questions whether directly asking resistant people about their resistance is effective.
- He suggests their answers might not reflect the true reasons, often rooted in deeper fears.
Focus on Foundations, Not Just Closing
- Brian Neal advises against fixating on closing percentages.
- Instead, focus on building a strong foundation and providing grace for trying new approaches.