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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠Ask Us ANYTHING
Sep 25, 2024
Discover why high unsubscribe rates plague email marketing and the advantages of a two-step unsubscribe process. Learn how link-level tracking can enhance audience engagement and personalize campaigns. The discussion also wades into humorous territory as the host shares relatable struggles with keeping up friendships amid modern communication quirks. An amusing take on fast food preferences sets a light-hearted tone, making this an insightful yet entertaining listen!
11:29
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Quick takeaways
- Implementing a two-step unsubscribe process significantly reduces unintentional removals and maintains a healthier email database.
- The speaker’s struggle to initiate personal communication illustrates the modern challenges of maintaining deep connections in a fast-paced world.
Deep dives
Importance of Two-Step Unsubscribe Process
A two-step unsubscribe process is crucial for effective email marketing. When users click an unsubscribe link and are directed to a confirmation page, it prevents unintentional removals from the mailing list, a situation common with one-click unsubscribes. One-click options can lead to high unsubscribe rates as automated software scans emails, clicking links to detect potential phishing threats, resulting in genuine subscribers being removed without their consent. Implementing a two-step unsubscribe mechanism helps maintain a healthier email database and reduces confusion around subscriber counts.
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Listen to the best highlights from the podcasts you love and dive into the full episode