James Schramko Podcast Your Funnel Isn’t the Problem
Jan 27, 2026
They discuss why unclear offers kill conversions and why funnel tweaks alone won’t fix it. A one-sentence promise test is presented as a clarity checkpoint. The conversation contrasts simple presentations that convert with complex funnels that mask weak offers. Practical steps for fixing offer, outcome, and price before scaling are highlighted.
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Client Rewrites Offer, Then Sells
- A client asked about adding videos, emails, and landing pages to improve conversions.
- James had him rewrite the offer, tested it with 10 people, and six bought before building the funnel.
Fix The Offer First
- Fix the offer before tweaking pages, emails, or ads.
- Make one clear promise, outcome, and price, then build the funnel.
A Great Offer Converts Easily
- A great offer converts on a napkin and needs minimal funnel mechanics.
- A weak offer can't be saved by complex funnels or many touchpoints.