What Next TBD: Inside Hamas' Social Media Strategy
Oct 20, 2023
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Sheera Frenkel, a tech reporter for the New York Times, joins the podcast to discuss Hamas' effective use of social media during the war. They explore the impact of social media on information sharing in Gaza and the challenges faced by journalists. They also delve into the efforts of social media platforms in combating harmful content and the creation of echo chambers that perpetuate narratives.
Hamas strategically uses social media accounts of hostages to live stream events, spreading their message and showcasing their strength.
Tech companies face challenges in moderating extremist content on social media platforms, struggling to keep up with constant influx and adaptability of extremist groups.
Deep dives
The Strategy of Using Hostages' Social Media Accounts
Hamas gunmen strategically demand the cell phones of hostages and use their social media accounts, such as Facebook, to live stream the hostage situations. This new tactic allows them to document the event, showcase their strength, and spread their message to their supporters. The decision to use the hostages' personal social media accounts is deliberate and planned, serving as a form of psychological warfare and terror. Tech companies have struggled to disable these accounts quickly, and despite their efforts, the accounts often remain active for an extended period, causing further distress to the families involved.
The Impact of Social Media on Waging War
The use of social media by extremist groups like Hamas demonstrates a new way of waging war. Just as ISIS pioneered the use of social media to spread their viewpoint and showcase their violent acts, Hamas exploits social media's attention economy to engage their followers and document their activities during conflicts. The tactic of hijacking the social media feeds of hostages gives them a platform to demonstrate their capabilities and challenge the perceived invincibility of their adversaries. This approach proves particularly effective when civilians are involved, and their established social media presence amplifies the impact.
Challenges Faced by Tech Companies in Moderating Extremist Content
Tech companies like Facebook, Twitter, TikTok, and Telegram face significant challenges in moderating extremist content related to conflicts. While these companies have implemented content moderation measures, they often struggle to keep up with the constant influx of new content. Staffing reductions and limited expertise contribute to delays in disabling accounts and removing graphic videos. The dynamic nature of social media platforms further complicates content moderation efforts, as extremist groups adapt and exploit weaknesses in the system. Despite ongoing efforts to counter extremist content, the balance between preserving the free flow of information and preventing the spread of harmful content remains complex and elusive.
Since war broke out, Hamas has been efficient in getting its message out on social media - both in providing crucial information to refugees fleeing the area, and in waging psychological warfare. How can platforms meet the need for open lines of communication without spreading propaganda?
Guest: Sheera Frenkel, covering tech for the New York Times
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