saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #20, Anna Nadeina talks with Toni, founder of Buska, Online Presence Monitoring tool for startups, SMBs and Entrepreneurs.

----------Episode's Chapters--------------

00:00 - Toni's Journey from Music to Tech

05:01 - Understanding Buska: The Tool for Lead Generation

11:45 - Targeting SMBs: The Market Strategy

12:37 - Leveraging Free Trials and Tools for Launch

14:43 - The Role of AI in Marketing and Content Creation 20:07 - Building a Successful Newsletter

23:53 - Transitioning from Employee to Entrepreneur

26:30 - Overcoming Imposter Syndrome in Entrepreneurship

30:38 - Navigating the Noise of Social Media

34:54 - Current Status and Future Plans for Buska

36:46 - Reflections on Wins and Failures

39:03 - Practical Hacks for Customer Acquisition

Toni - https://www.linkedin.com/in/dossantostoni/

Buska - https://www.buska.io/

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