Promo codes: do they work?

Jun 9, 2025

Discover why promo codes may be less effective than advertising pixels for tracking audience conversions. Learn that many listeners convert after a week or longer, debunking the myth of instant results. Dive into the latest trends shaping the podcast industry, as well as exciting ventures like the Hulu docuseries on Alex Cooper. Plus, hear about the enhancement of a popular show through a deal bringing official match clips. Stay informed on how analytics and archiving are evolving in podcasting!

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INSIGHT

Promo Codes Less Effective Than Pixels

Promo codes are nearly five times less effective for attribution than advertising pixels worldwide.
About half of ad-driven conversions happen more than a week after hearing the advertisement.

INSIGHT

Podcast Ads Work Delayed

Advertising impact is delayed, with roughly 50% of conversions occurring after one week.
Immediate response to podcast ads should not be expected for campaign metrics.

INSIGHT

Preserving Early Podcasts Economically

Podcast archives need thoughtful preservation to prevent loss of historically significant content.
Hosting early podcasts can be economical, costing less than a dollar monthly.

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