Paula Begoun: the cosmetics guru that revolutionized the industry using science. Episode 224

-----This episode is also available in Spanish-----

Paula Begoun, my guest this week, is unquestionably considered one of the biggest names in cosmetics worldwide. "Beauty begins with truth" is one of the mottos of Paula's Choice, the revolutionary brand that she founded back in the 90s, a time when cosmetic marketing could sell you anything with a whole lot of miraculous ingredients and very little scientific rigor. Paula went against the grain and based her brand on transparency, science and the real expectations of users.

Before creating her brand, Paula was already a prestigious beauty writer and journalist. Her books were and are bibles of beauty. She rebelled against the lack of rigor in the cosmetics industry and her work was decisive for all of us to begin to understand what we put on our faces and if it was worth it or not.

About to turn 70, Paula has fantastic skin. And even though the interview is through a computer screen. But literally, her skin shines! She jokes, “Wouldn't it be terrible if you were talking to a skin care person and they looked awful? I know that people admire the fact that I have preserved myself so well thanks to Paula's Choice products, with which, of course, I have been very diligent and constant, especially with sun protection." And, with the honesty that characterizes everything she does, she adds, “But my jawline isn't because of Paula's Choice, or any other brand. Basically the aesthetic treatments I have had are to thank for that."

Listen to the interview with Paula, it is full of information, advice and good humor.

Remember that all the notes from this episode are available, as always, in the post that you can find, with the audio, in my blog the www.thebeautymail.es

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