Special Halloween PPC Live Q&A with Matthew Davis and Orkun Duzgun - Nov 1, 2022

Dec 14, 2022

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00:00 Special Halloween PPC Live Q&A with Matthew Davis and Orkun Duzgun - Nov 1, 2022
10:54 Amazon restricted many of my products
13:33 How long should I collect data before making changes to my listing in the Seller Central page and creating new campaigns?
17:32 When should I actually start advertising on a new listing?
18:12 Amazon ads vs Google Ads
21:43 Amazon is not a light switch, it's a windmill or a flywheel
27:29 When creating a new SP campaign, do you use or pay attention to the keyword IS/IR score and a suggested bid?
29:17 Target liberally, bid conservatively
31:52 Organization on Amazon advertising is key
32:05 What is the new forecast beta on the ad creation campaign?
33:35 Can you explain the difference between child and variations?
37:21 Is there any way to rank for keywords that may be prohibited?
40:33 Is it smart to optimize all auto-campaign bid amounts at once for different products?
47:34 Why is it advised to only run ads on one variation per parent listing?
50:41 How's Amazon's algorithm take singular and plurals of the same keyword?
52:11 What do you use to decide when a negated term 11 clicks no sale?
55:50 What is the best metric to look at? The best seller variation? Best converting? Best CTR?
1:02:54 What about the counterpoint of each variation has its own ranking and indexing?
1:06:51 When should I create my PPC plan meanwhile my inventory is in transit?
1:08:32 Always want to test, it's not a bad idea to test other variants.
1:10:55 What should be our strategy before and after the holidays?
1:15:19 Is it better to have separate campaigns for each match type on SP?
1:20:19 How long it takes for the shipment to reach the Amazon warehouse once it reaches USA Port?
1:21:30 When optimizing keywords, how do you usually lower bids if an ACOS is super high?
1:25:14 Amazon seems to be giving more attention to other campaigns.
1:27:45 Should I use keywords from 3 categories or focus only on one?
1:30:21 When entering a new marketplace with an existing product, what's the best PPC?
1:35:07 Do you have any recommendations for firearm part sellers?
1:38:06 If I were to stop and move to only one variation, how would you do it just turn off the other variations or start new?
1:40:21 I have a listing with 12 SKUs, 3 colors, and 4 sizes. How would you go about setting up PPC campaigns?

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