Strong By Design Podcast Ep 188 The Value of Gift Giving and Relationships ft. John Ruhlin of Giftology
John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, Cutco Knives, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals.
Giftology, his brand and his NY Times best-selling book, is about relationship retention and growth through constant gratitude. Honestly, it’s about finding ways to blow people's minds and filling their hearts with joy and amazement, deepening those bonds for life. John creates experiences that are unforgettable.
He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, the Jacksonville Jaguars and Caesar’s Palace to name a few.
John is also a terrific man, a friend and so much fun to be around. He's a loving husband and father to 4 beautiful girls. Co-hosts Mike Westerdal and Chris Wilson had the honor of speaking with John in beautiful San Diego while at a networking event. The blessings don't stop with John, they pass through him and he's made it his life's mission to help others do the same.
"Most people in corporate America haven't realized that branding and marketing and gifting are not all the same." -John Ruhlin
Time Stamps
0:24 - Welcoming today’s special guest on ‘Strong by Design’ podcast
1:28 – Meet John Ruhlin of Giftology
5:31 – The art and science of gift giving in business
8:15 – John talks about some mistakes when giving gifts to grow your business
12:13 – The importance of focusing on ‘Return on Relationships’ (ROR)
18:47 – The power of giving: Why helping other drives our success
21:16 – John dives deep into the art of strategic gifting
27:43 – John on building relationships through gift giving
33:05 – ‘The Love Bomb:’ Everything you need to know
41:03 – John gives advice to encourage people to give more
49:011 – Where you can go to connect with John Ruhlin
Resources:
Connect w/ John:
Connect w/ CriticalBench:
Connect w/ CriticalBench: