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On Strategy Showcase

The story behind Discover's "Especially for Everyone"

Oct 28, 2023
36:58

From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from TBWA/Chiat/Day Los Angeles. 

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