
The Leadership in Insurance Podcast - Insurtech & Innovation Kicking Off 2026 with Tiago Prado 🎙️
Jan 5, 2026
Tiago Prado, founder of BRZ Insurance and current CEO of Altoia, shares his inspiring journey from high school dropout to insurance innovator. He delves into his successful strategy of building a sellable agency and highlights the systemic challenges in the insurance industry, like recruiting and chaotic finances. Tiago believes AI will enhance agency efficiency rather than replace jobs, and outlines Altoia's mission to provide clarity and financial control. His insights on financial infrastructure and data-driven decision-making are game-changers for agencies.
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From Accidental Entry To Successful Exit
- Tiago Prado recounts arriving in insurance by accident after a varied finance and entrepreneurial path. He built BRZ Insurance and exited to Troop Gordier in November 2025 after scaling the business.
Costly Early Startup Lessons
- Tiago shares a failed funeral-shipping business that consumed his family's inheritance and taught him practical startup lessons. That experience exposed him to MVPs, CAC, LTV and the need to sell, not just model finances.
Exit Revealed An Industry Problem
- Exiting BRZ gave Tiago clarity on systemic industry problems beyond a single agency. He now aims to build infrastructure that every independent agency can use.
