Marketing Pearls with Vicki McManus Peterson

Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable

Suggestion is to budget 8% for marketing

Average dentist spends less than 1% but sign up for every PPO out there
If you’re at 0-1% make sure you have world-class customer service first, BEFORE turning on the marketing funnel, spend the money to get your team trained
Marketing is EVERYTHING
Once trained, shift those training dollars to marketing

Track true ROI for your marketing dollars

Track the relative value of your marketing

PPC is the least expensive, most effective way to reach a broad audience

Word of mouth and patient referrals is still the best marketing plan

Make sure you have at least 10% of your patient base is referring at any one time, then work up to 20%

One doctor needs a minimum of 35 new patients a month, depending a wide number of variables

9 times out of 10 in order to grow a practice you have to slow it down

Insurance companies train dentists to be lazy about marketing

There’s an offense and a defense in marketing

Video content is most often consumed when people can’t actually listen

Make sure you’re auditing the metadata Google is adding to your content

Tie labor and marketing funds together

Vicki says EBITDA stands for “Everybody In Town Drinks A lot”

The best marketing plan is to CARE