22% of workers are unengaged and getting top talent to work is still a major concern for all CEOs. On this episode, Simon Mainwaring, Founder of We First and Author or Lead With We, shares how to position your brand as a desirable organization top talent wants to work at. By positioning your company as a role in the greater good of society, Mainwaring argues you can attract better talent, increase innovation, R&D, and appeal to the conscious consumers of a generation who does not want to waste their time.
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