How I Built This with Guy Raz Advice Line with Stacy Madison of Stacy’s Pita Chips
17 snips
Oct 16, 2025 
In this insightful discussion, Stacy Madison, the founder of Stacy's Pita Chips, shares her journey from food cart to snack empire. She emphasizes the importance of recognizing when to pivot in business. Alex Hildebrandt learns how to position his Suyo Pisco brand effectively in the market, while Stephanie Stuckey seeks advice on revitalizing her family's legacy candy business. They dive into brand identity, customer engagement, and the balance between heritage and modern marketing strategies, filled with practical advice for every entrepreneur.
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Side Hustle Became Main Business
- Stacy started a pita sandwich cart and accidentally created Stacy's Pita Chips by toasting leftover pita and giving it away.
- Customer demand and sampling in stores convinced her to pivot fully from sandwiches to selling chips.
Prove It Outside Your Bubble
- Prove a side-product outside your original context before committing to a pivot.
- Sample in stores, talk to retailers, and test wider markets to validate demand.
Use Today's Microphones
- Embrace the platforms where your audience lives today, like Instagram and TikTok.
- Use social media as your microphone to reach younger generations effectively.