167: How fear of uncertainty is holding us back (and why it shouldn’t)

Bill Wooditch joins host Sarah Hicks to talk about fear on this episode of the Predictable Revenue podcast.  

Bill’s roundabout path to sales leadership coupled with his extensive research of the human brain has taught him a thing or two about the motivations behind fear, and how to overcome it. Listen on to hear him dive into the essence of fear (2:01), whether or not we should be fearful of the uncertainty we’re experiencing right now (2:42), how salespeople can fight the fear of missing quota (10:54), how sales leaders can erase the fear in their teams (19:03), and the reason why, if you don’t do all this, your competition will replace you in no time (21:57).

SHOW NOTES: 

From Aaron, on combating fear: learn from my 10-year painful lesson

More on psychology: Understanding buyer psychology and how it fits into the sales process with Outreach’s Max Altschuler

Selling Through Crisis: 4 Ways Your Cancelled Events Can Still Generate You B2B Leads and Sales