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The Closer Framework is a strategic approach designed to enhance sales conversations, especially for beginners. It begins with clarifying the prospect's motivations for engaging, which helps establish authority and a connection. Next, the framework labels the problem the prospect is facing, creating a sense of urgency around finding a solution. Through an overview of the prospect's past experiences, the conversation shifts to highlighting the importance of their desired outcome, effectively increasing the prospect's need for resolution and setting the stage for a compelling sale.