Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 284 - Ask Us ANYTHING❓BORING Company Tactics! Employee Social Media Takeover CRUSHES IT!➕ ADVICE on Issues with FRIENDS!
Mar 5, 2025
Explore creative strategies for revitalizing marketing in conservative industries, from dynamic newsletters to engaging social media takeovers. Learn how to overcome challenges in boosting audience interaction while staying true to brand values. The discussion also dives into navigating friendships with a humorous twist, offering candid advice on tricky situations and personal growth. Tune in for insights that could transform both your marketing approach and your personal relationships!
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Boosting Engagement in Conservative Industries
- Focus on long-term strategies, not one-off wins, when working in conservative industries.
- Prioritize testing impactful changes over superficial details like emojis.
Revamping Newsletters
- Create a second newsletter with a distinct format like "Insider Secret" or "Everyday MythBuster."
- This offers engaging content without altering the existing, potentially "boring," newsletter.
Social Media in Conservative Industries
- Implement employee takeover days on social media to boost engagement.
- Let employees run the company's social media for a day, showcasing their work and interacting with followers.