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Epsilon Theory Podcast

The Intentional Investor #26: Danika Waddell

Apr 2, 2025
Danika Waddell, founder of Xena Financial Planning, shares her inspiring journey from accounting to entrepreneurship tailored for women in tech. She discusses the challenges she faced launching her firm during the pandemic, emphasizing resilience and the importance of financial independence. Conversations range from navigating family dynamics to balancing career aspirations while fostering inclusivity in the financial industry. Danika's personal anecdotes and commitment to empowering women shine through, making for an engaging and thought-provoking dialogue.
01:16:11

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Danika Waddell's journey from employee to entrepreneur illustrates the impact of personal experiences on career transitions and financial independence.
  • Her commitment to empowering women in tech stems from witnessing her mother's financial struggles, emphasizing the need for security and education.

Deep dives

Navigating Career Choices and Family Challenges

The transition from being a steady employee to launching a firm is often riddled with uncertainties, and personal experiences greatly influence these decisions. A significant moment arose when a guest reflected on a pivotal career shift that led them to establish their own firm after realizing the lack of control in their previous role. This experience resonated deeply due to the challenges faced during a family layoff, emphasizing the unpredictable nature of employment and income. The desire to provide stability and empowerment, particularly for women facing similar uncertainties, shaped her vision of a finance practice that not only serves clients but also supports them through life's transitions.

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