Episode 90: What is a Good ROAS (Return on Ad Spend)?

What is a good return on ad spend?

Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into the importance of tailoring your ROAS goals to your unique brand. They also touch on the aggressiveness of marketing strategy, customer lifetime value, and the benefits of aiming for a lower break-even ROAS. 

Listen to the full episode if you want to learn:

1. How brands can optimize their ROAS goals
2. Why brands should consider influencer marketing and dark posting
3. Why there is no one-size-fits-all approach to ROAS
4. How analytics can help in determining ROAS 

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.