Starter Story I Make $11M/Year Selling One Product | Starter Story
Jul 7, 2025
In this engaging conversation, Oliver Brocato, the innovative founder of Tabs Chocolate, shares his journey of turning a unique product into a thriving $11M/year business. He reveals how he spotted the idea and harnessed viral marketing, especially through TikTok, to ignite sales. Oliver discusses critical lessons in manufacturing and logistics, and the importance of building a strong brand over dropshipping. His insights into creating engaging content and fostering emotional connections with customers provide valuable advice for aspiring entrepreneurs.
AI Snips
Chapters
Transcript
Episode notes
Creating $11M Sex Chocolate Brand
- Oliver Brocato created Tabs Chocolate, an edible sex chocolate product, starting from his college apartment.
- He grew it to $11 million in revenue without outside investments, reinvesting all profits back into the business.
Viral Content Triggers Emotion
- Virality depends on invoking strong emotional reactions, regardless of the emotion type.
- Novelty like "sex chocolate" sparks curiosity and sharing, key for viral content on platforms like TikTok.
Building Product From Scratch
- Oliver designed the chocolate packaging on Canva and then had professional designers create 3D renders.
- He sourced chocolate and packaging components from the US and China, ensuring high-quality supplements and presentation.