The Ecomcrew Ecommerce Podcast Episode 17: Executing a Website Contest
Today Grant’s going to step out of the podcast. I'm Mike Jackness and I’m going to talk about my experience with running a contest for my site colorit.com.
On December 5, 2015 we launched colorit.com. We had tried our product out on Amazon and decided to make the move to our own site to build the brand.
Our first contest was January 1st. We offered a set of colored pencils every day for 30 days. At first I wasn't sure if this approach was going to work, but I have to say I have been very surprised and pleased with the results.
During today’s podcast I’ll share these key points with you.
- The number of entries, sales, and overall social media hits this contest has gotten us.
- The email campaign we developed to keep our brand in the forefront of people's minds.
- The discount deal we offer non-winning contestants.
- How we’re providing value to our customers.
- How desktop vs. mobile interaction during this contest.
Resources Mentioned in Today’s Episode:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!