Nir Eyal is on a mission to help us all become indistractable.

Technology has done a lot of wonderful things for us over the last decade. Tasks that were once extremely time-consuming or monotonous are now a lot more simple.

On the flip side, we can become extremely distracted by technology and it can keep us from focusing on what matters most. And for me, that’s family.

Nir shares how parents, like me, can control our attention and choose our lives ... while still living with the benefits of technology.

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Nir and Far (Website)

Indistractable: How to Control Your Attention and Choose Your Life (Book)

GUEST BIO – Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

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