In a recent conversation with one of my Pinterest educator friends we discussed some hurdles that marketers might have regarding using Pinterest. Namely, how boards work on Pinterest. For me, this was a lightbulb moment. I hadn’t really thought about how boards worked on Pinterest. I’ve always just know. For the first I empathized with the concept being one that would cause some marketers to be confused. In order to help overcome any misunderstandings people might have about boards, I wanted to teach more about the history, the concept, and how this can help marketers reach more people on Pinterest. I thought it would be best to partner with Pinterest and pull together definitions, resources, and workflows for how to be utilize boards for Pinterest marketing.

Important links mentioned:

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This is the foundational thing that makes Pinterest different