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Barron's Advisor

The Promise—and Peril—of Working With Family Members | Next Gen

Jan 30, 2025
Lisa VanArsdale, a senior wealth advisor at SageView Advisory Group, works alongside her mother, leading their family-run firm. They delve into the dynamics of family partnerships in wealth management, discussing the blend of personal and professional roles. Lisa shares insights on serving unique demographics like teachers and small businesses and emphasizes the impact of an all-female team in a male-dominated industry. The conversation also highlights the importance of empathy, client interactions, and adapting strategies to meet the needs of affluent education sector clients.
23:59

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Quick takeaways

  • The mother-daughter dynamic in the advisory business enhances empathy and understanding, leading to stronger client relationships and trust.
  • The shift in wealth management with women increasingly becoming breadwinners highlights the need for advisors to adapt their strategies to meet evolving client demographics.

Deep dives

The Unique Approach of a Family-Run Firm

The firm in focus began as a mother-daughter team and has evolved through a series of acquisitions to now serve a diverse clientele, notably working and retired teachers in Illinois. This dynamic relationship has fostered a supportive environment that benefits not only the advisors but also the clients. The incorporation of personal experiences allows for a deeper understanding of clients' needs, as both advisors can share their unique insights—one from a historical perspective and the other from a contemporary viewpoint. Meetings with clients are held together, creating a harmonious balance in addressing different generational topics, ultimately resulting in strong relationships and trust within families.

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