Seller Sessions Amazon FBA and Private Label Main Image Monthly: Why Amazon Sellers Win by Innovating, Not Imitating
Sep 12, 2025
Nafiseh Razavi, a Canadian brand owner selling language flash cards, joins Sim Mahon from Danny McMillan’s team to discuss innovative strategies for visual optimization on Amazon. They highlight how compelling main images can dramatically boost sales and conversion rates. The duo shares insights on utilizing design tools and AI for creating eye-catching product imagery without breaking the bank. They also emphasize the need for ongoing testing and adaptation to stay ahead of competitors, urging sellers to prioritize originality over imitation.
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Ripoffs Target Innovators
- Danny recounts how innovators get copied and sometimes targeted by bad actors in the industry.
- He uses Dorian's LinkedIn example to encourage creators to keep pushing despite rip-offs.
Main Image Drives Big, Fast Impact
- A single well-executed main image can drive outsized revenue and conversion gains quickly.
- Small creative changes produced CTR uplifts and nearly $20,000/month in reported revenue on case studies.
Begin With Shopper Video Feedback
- Start qualitative research by watching shoppers compare your product against competitors and listen to their verbal reactions.
- Use that feedback to identify clear differentiators to test in main image concepts.