Fractional CMO Show What is a Fractional CMO and what do they do?
In this episode, Casey unpacks what it means to be a fractional CMO, the responsibilities of this pivotal role, and why it's the ideal path for marketing leaders ready to tackle bigger problems and deliver impactful results. Whether you're curious about strategy versus execution, building a marketing team, or creating a thriving fractional CMO practice, this episode offers actionable insights to help you lead confidently and succeed in this exciting career path.
Here’s what we talked about:
- The key responsibilities of a fractional CMO
- Focusing on high-impact activities instead of day-to-day execution
- Building in-house marketing expertise to increase client value
- Choosing ideal clients who can afford and benefit from fractional CMOs
- Managing 3-5 clients for sustainable workload and income
- Leveraging AI tools for efficiency in strategy and operations
- The increasing demand for fractional CMOs
- Pathways to grow income and scale impact
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Connect with Casey Stanton: Website: https://caseystanton.com/ LinkedIn: https://www.linkedin.com/in/caseystanton