Episode 522: Scaling from 5 to 34 Units with Creative Deals with Joe Jensen

Aug 27, 2025

34:56

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In this Wicked Smart Master’s Class, I sit down with Joe Jensen—a thrill-seeker turned real estate investor who scaled from 5 to 34 units in less than two years. Joe’s story takes us from growing up on a rural ranch in Utah, to a decade in door-to-door sales, to building a diverse real estate portfolio that gave him the freedom to raise his kids and live life on his terms.

Joe shares how divorce reshaped his mindset, why leveraging debt safely was a game-changer, and how he used multiple creative strategies such as seller financing, subject-to deals, partnerships, and even buying dirt lots to hit his freedom number within one year.

Whether you’re new to investing or looking to pivot, Joe’s journey is packed with practical insights, mindset shifts, and a reminder that clarity of goals is everything.

Key Talking Points of the Episode

00:00 Introduction

01:03 Who is Joe Jensen?

02:13 Podcasts: Real Estate Investing School & Not So Average Joe

02:51 Growing up on a ranch in rural Utah & lessons in hard work

04:20 First sales jobs: roofing, waiting tables, and a church mission that taught grit

06:01 Getting into real estate through an FHA townhome & rental properties

07:11 The turning point: divorce, two kids, and a year to figure out real estate

08:12 Breaking old beliefs about debt and learning the power of leverage

09:56 Using multiple strategies: seller finance, subject-to, cash buys, partnerships

12:38 Why he experimented with every asset class to “teach what he did”

13:14 Dirt lots: renting land to RV/mobile homeowners for passive income