Consulting Success Podcast

How Stephanie Wachman Filled 15 Years of Consulting Work Without Marketing

Sep 14, 2026
Stephanie Wachman, founder and CEO of Symetree Strategies, is an executive coach, speaker, and bestselling author. She discusses moving from corporate leadership into consulting, why websites and business cards failed to attract clients, and how relationships opened doors to senior decision makers. She also explores time management as a business gateway, turning small projects into major engagements, direct outreach, and scaling with experienced experts.
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ANECDOTE

Why Stephanie Wachman Chose Presence Over Prestige

  • Stephanie Wachman left a senior global role after her young son chose his father when injured.
  • She accepted lower responsibility at Aramark to stay present with her children, later returning to business through coaching and consulting.
ANECDOTE

Why Business Cards Did Not Create Clients

  • Stephanie Wachman expected business cards and a website to attract coaching clients, but nobody called.
  • She discovered that leaving corporate meant rebuilding a professional network from scratch.
ADVICE

Use A Common Problem As Your Consulting Gateway

  • Use a widespread business problem as an entry point to reach buyers for harder-to-sell services.
  • Stephanie Wachman used time-management workshops to open doors, then invited participants into coaching conversations.
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