Lex chats with Matt Watson, the founder and CEO of Origin, a comprehensive money management platform for the modern workforce. Watson discusses his background as an entrepreneur and his first fintech experience working on Wall Street. He also talks about his previous business in the commercial insurance space and the challenges of building out the go-to-market function for that company. Watson then explains the concept behind Origin and its focus on providing a mass-market private banking experience for the underserved segment of the population with investable assets below $500,000. He discusses the company's go-to-market strategy, its target market, and its monetization strategy. Watson also touches on the collapse of Mint and the opportunity it created for Origin, as well as the role of generative AI in financial planning and guidance. He concludes by discussing the ownership of data and the challenges of accessing and utilizing consumer financial data in the industry.
MENTIONED IN THE CONVERSATION
Origin's Website: https://bit.ly/4bJcMvc
Matthew's LinkedIn: https://bit.ly/3ym8mMa
Topics: fintech, AI, artificial intelligence, PFM, personal financial management, embedded finance
Companies: Origin, Origin Finance, Mint, Mint.com, Plaid, LearnVest, Column Tax, Intuit, Yodlee, ChatGPT
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TIMESTAMPS
1’07: The Entrepreneurial Journey: From Family Influence to Fintech Ventures
3’55: Building the Go-to-Market Function: Penetrating and Innovating in the Insurance Agency Software Market
7’55: Challenges in Financial Vertical Software: Entrenched Systems and High Switching Costs
10’08: Exploring Origin: Addressing the Financial Services Gap for the Mass Affluent
18’16: Evolving Data Aggregation in Fintech: Addressing Costs and Open Banking Trends
22’30: Origin’s Business Model and Market Dynamics in Mass Affluent Financial Services: Lessons from Lead Generation Giants
26’01: Building Financial Solutions In-House: Origin's Approach to Planning, Investing, and Tax
29’24: The Collapse of Mint: Catalyzing Opportunities for Origin in B2B and B2C Markets
31’26: Leveraging Generative AI in Financial Planning: Enhancing Guidance and Managing Challenges
35’47: Understanding the Demand for AI Financial Planning: Challenges and Consumer Behavior
40’22: The Future of Financial Data Control: Consumer-Driven Analysis and Insights in a Tokenized World
41’07: The channels used to connect with Matthew & learn more about Origin
Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
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