Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi: An EOFire Classic from 2022

Jul 13, 2025

Joe Pulizzi, founder of The Tilt and bestselling author, dives into the essential skills for success in the creator economy. He shares insights on the necessity of self-education and knowing your unique content tilt. Joe emphasizes the importance of building independent businesses instead of relying solely on major platforms. He discusses the role of in-person events like the Creator Economy Expo in fostering community and learning. Additionally, he explores the potential of NFTs to enhance creator engagement and profitability.

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ADVICE

Self-Teaching Success Through Goals

Teach yourself to be successful through intentional goal setting.
Review and measure five to six goals daily to stay focused and achieve them.

INSIGHT

Renting Platforms Means Losing Control

Relying solely on platforms like YouTube or Twitch gives up control to those platforms.
True content entrepreneurship requires building your own business model beyond rented land.

INSIGHT

Web3 Empowers Content Creators

Web1 democratized content, bypassing traditional media gatekeepers.
Web3 decentralizes power using tokens, letting creators offer ownership and build loyal communities.

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From the archive - This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Joe Pulizzi is founder of multiple startups, including content creator education site, The Tilt (TILT coin on Rally.io) and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Top 3 Value Bombs

1. You need to teach yourself how to be successful.

2. As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.

3. You have to figure out your content tilt, pick a platform, be patient, and move forward.

Turning Content Creators into Content - The Tilt Website

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