Episode #381: Alex Osterwalder on Building an Invincible Company

May 9, 2020

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This episode is brought to you by Collective Campus brand new online innovation courses. Whether you want to learn about business models and testing ideas with Alex Osterwalder, building a corporate startup with Dan Toma, or learn about topics such as design thinking, and agile fundamentals, head to www.collectivecampus.io/online

I’ll also be running a 2-hour webinar on remote work and productivity in early July, based on the popularity of my five levels of remote work article, which you can learn more about at bit.ly/fivelevelswebinar

And to today’s episode.

Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models.

Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

He returned to the podcast to talk about what leaders can do to build truly invincible companies and weather storms that are a result of technological and social change, financial market shocks and of course, viruses.

We explored:

1 - what defines an invincible company

2 - how companies can balance a portfolio between exploration of new business models and exploitation of existing ones

3 - what companies like Amazon, IKEA and Logitech have done to play the long game and stay relevant

4 - and finally, how one such invincible company profiled in the book, Airbnb, might weather the storm of COVID-19

With that, I bring you the one and only, Alex Osterwalder.

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