Episode 755: 4 Social Media Rules Agents Overcomplicate

Most agents don’t fail on social media because they lack ideas. They fail because they do too much, everywhere, all at once. In this episode of Your Daily Real Estate, I lay out four simple rules for showing up better online without frying your brain or confusing your audience.

This is the top 6 of the top 7 videos on this channel, and we’re reviving it because people need to know why posting feels exhausting and why results feel random. This video explains why. And yes, it’s usually self-inflicted.

I break down how to pick one platform, lock in a schedule, share what you’re already learning, repurpose content that works, and stay on one story long enough for people to actually follow you. This covers real estate social media, content consistency, Instagram posting schedules, short-form video, repurposing content, teleprompter tips, real estate marketing habits, and daily posting systems that don’t spiral.

If you apply this, social media stops feeling like chaos and starts feeling… manageable. Which is apparently rare.

What you’ll take away:
• How to choose one platform and stop bouncing around
• A simple weekly posting rhythm that makes sense
• Why your best content deserves a second life
• How to stay on topic so people actually listen

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