The Game with Alex Hormozi My Approach To Scalable Content - The Content Accordion | Ep 845
39 snips
Mar 3, 2025 Discover the art of content creation, balancing quantity and quality through the 'accordion of content' model. The host shares insights from their journey in direct response marketing, emphasizing the need for optimization. Learn how to navigate the content landscape by balancing broad and narrow topics, aligning personal passion with professional expertise for diverse audiences. Gain practical tips to engage both beginners and advanced listeners while scaling your business effectively.
AI Snips
Chapters
Transcript
Episode notes
Quantity vs. Quality
- Strive for the highest quantity and quality of content possible.
- Balance resources and effort to maximize both aspects, as there's no single optimal posting frequency.
Platform Incentives
- Focus on creating high-quality content, as platforms are incentivized to distribute it.
- Prioritize quality over adhering to arbitrary posting schedules.
Broad vs. Narrow Content Experiment
- Alex Hormozi observed that broader content (e.g., meals, life advice) gets more views but doesn't translate to more sales.
- This realization led him to narrow his content back to business-focused topics for better results.