Ep #443: The Arm Coach Kristine Rucker

Kristine Rucker, an expert in specialized fitness coaching, shares her insights on the power of niching down in business. She explains how narrowing your focus can help you reach more people effectively. The conversation dives into her journey from a broader coaching perspective to her current specialization in arm training. Kristine discusses overcoming personal insecurities and the importance of commitment in achieving fitness goals. She highlights how defining a niche can improve marketing strategies and foster industry collaboration.