Product Agility Preyash Shah: Designing Products for a Few: Navigating Enterprise Constraints & Customisation - Productized 2025 TalkInTen
We’re recording from the brilliant Productized conference in Lisbon — a must-attend for product leaders, designers and builders. Productized consistently delivers thoughtful programming, real-world case studies and a welcoming community. We’re honoured to partner with Productized for the third year running and grateful to Bobcats Coding for making this Lisbon series possible.
In this short Talk in Ten episode, we speak with Preyash, a product manager building enterprise software for the biopharma sector. He explains what it’s like designing for a small number of high-stakes customers and how that changes prioritisation, product design and customer relationships.
Key topics discussed
- Differences between enterprise and broader B2B product constraints
- When customisation beats standardisation - and how to make custom work reusable
- Prioritisation when a handful of customers drive ARR
- Balancing product thinking with advisory and negotiation skills
- Designing configurable surfaces without becoming a services org
Guest bio:
Preyash is a product manager working for a tech company in France, focused on the biopharma industry. Over six years across two product suites, he’s specialised in building enterprise solutions where a small number of customers carry significant revenue and require high configurability.
Thanks to our sponsor: Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Check out their free AI economics guidebook at bobcatscoding.com.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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Ben Maynard
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