The ADHD Skills Lab ADHD and Advertising: Making Sense of the Noise
Dec 29, 2025
In this installment, Jeremy Pogue, a growth strategist and founder of Summit Acquisition, shares insights on ads for ADHD business owners. He emphasizes starting small and being patient, likening ads to controlled gambling. Jeremy explores the synergy of personal branding and ads, the importance of creative hooks, and why boosting posts can be profitable. He advises mastering one ad platform, using client language for better engagement, and verifying expertise before hiring help. Finally, he reflects on his journey of rebuilding his business for peace and profit.
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Start Small And Be Patient With Ads
- Start ad spend very small and treat advertising like controlled gambling where you manage variables.
- Be patient and avoid turning ads off after only a few days because sales cycles can be long.
Rapid Scaling By Zigging To Paid Ads
- Jeremy describes his rapid early revenue growth driven by a differentiated ad approach and strong offer positioning.
- He scaled quickly by zigging into paid ads while others pushed organic, which generated big initial income and operational strain.
Ads Sell The Next Step, Not The Sale
- Treat an ad's job as selling the next step, not the final purchase.
- Use ads to drive qualified followers into your organic content and nurture funnel.