The art of building your personal brand

58 snips

Jul 10, 2024

Guest

Iska Saric

Guest

Annie Pearl

Tech executives Annie Pearl from Microsoft and Iska Saric from Meta discuss the power of personal branding in career development. They debunk myths, share strategies for brand building, and highlight the importance of networking and storytelling. The episode emphasizes authenticity, peak roles, audience targeting, and gender dynamics in personal branding.

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ADVICE

Brand as Tailwind

Think of personal brand as a tailwind for your career.
A strong brand attracts opportunities and helps you advance.

INSIGHT

Brand vs. Influencer

Building a personal brand doesn't require becoming an influencer.
Focus on authenticity and skills you enjoy.

INSIGHT

Reputation vs. Brand

Differentiate between reputation (what people who know you say) and brand (what people who don't know you say).
Reputation is the foundation for a strong brand.

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Personal branding is a crucial yet often misunderstood aspect of career development. Many professionals mistake personal brand for self-promotion or social media showmanship.

This episode debunks these myths and reveals the true power of strategic personal branding. Featuring insights from two tech executives, Annie Pearl of Microsoft and Iska Saric of Meta, we pull back the curtain on how industry leaders craft and wield their personal brands to open doors, land dream roles, and shape their legacies.

The episode provides actionable strategies to build an authentic and compelling brand that catapults your career forward.

We also discuss:

The critical distinction between reputation and brand
Why you don’t need to become an influencer
The power of ‘peak roles’ in accelerating your career
Tailoring your brand story to specific audiences
Strategies for expanding your professional network
Navigating gender dynamics in personal branding
The 30-minute per week method to brand-building

Referenced:

Annie Pearl, CVP at Microsoft: https://www.linkedin.com/in/anniepearl/
Iska Saric, VP of Communications at Meta: https://www.linkedin.com/in/iska-saric-97210212/
Crafting a compelling career story: https://www.youtube.com/watch?v=0Reh9wTUIYc&t=1078s

Where to find Nikhyl:

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Timestamps

(00:00) Episode format

(02:14) Why brand matters

(04:47) Building a brand ≠ becoming an influence

(08:14) Reputation versus brand

(10:28) How to establish a reputation

(13:55) Leveraging professional connections

(18:08) The role that will transform your career

(24:12) Crafting and communicating your brand

(30:09) The "30-minute per week" method

(30:49) Navigating

(35:36) Key takeaways from this episode

(35:56) How to get in touch

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