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The art of building your personal brand

The Skip Podcast

CHAPTER

Building a Strong Personal Brand

The chapter explores the significance of establishing a strong personal brand by defining a brand strategy, targeting specific audiences, and crafting authentic stories. It emphasizes the importance of networking, storytelling, and consistent effort in expanding one's personal brand, tailored to individual goals and target audiences. The discussion also covers differences in brand building between genders, highlighting biases that women may face and strategies to navigate them effectively while establishing themselves as effective leaders.

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