102 Why Accountants Shouldn't Paywall Their Content

In this podcast, the speaker discusses the importance of giving away content to attract better clients and find more opportunities. They also talk about the drawbacks of lengthy digital products and the significance of reaching a wide audience before implementing payment barriers. The challenges of moving a firm to a practice management system are explored, emphasizing the importance of separating the client experience from the backend systems. Building visibility and expertise online is also discussed, highlighting the benefits of sharing knowledge and establishing oneself as a subject matter expert. Lastly, the speaker emphasizes the importance of solving specific problems, building a community, and putting content out for general consumption instead of behind a paywall.