Secrets To Scaling Your Ecommerce Brand Ep 56 - Marketing With Empathy During the COVID Crisis
In this episode, Jordan and Sean talk about the type of marketing language to use during the COVID crisis.
It's a strange time we're living in but that doesn't mean you should stop selling your products. In fact, this is the perfect time to connect with your audience in a much deeper way. It's time to think about what your customers feel and fulfill their needs through your products. Keep speaking to people and be available to those who need what you're selling.
Here's how you should do your marketing during this crisis:
- Watch your tone
- Focus on helping, not selling
- Build a community
- Be creative
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