Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network.  

Dominic shares three predictions for behavioural science in 2023, tells us about his fantastic 5-week course ‘Behaviour Change Masterclass’(starts 19th January 2023) and his chosen book Tiny Habits by BJ Fogg.

  2023 predictions from Dominic

1. Understanding the behavioural science frameworks a bit more. Comms pros increasing their understanding of what shifts people’s behaviours. Taking a step back more often to understand what people are not doing, and what the barriers are. Using the COM_B model can help you do this.
2. Behaviour change on its own is not enough. It will buddy up (even more) with lots of different friends including AI and data science. AI is really exciting! One to watch.
3. Climate change! This is the most important area and where we will see the most growth. We (communication professionals) need to get better at helping people take that first step.

 Links

• Behaviour Change Network- Masterclass 5 weeks online course
• COM_B explained
• Tiny Habits, BJFogg

 The next Behaviour Change Marketing Bootcamp is live. The first Bootcamp for 2023 is on Wednesday 22nd February.  Click here. The Early-bird is open.

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